CENTRAL HALL . WINS GOLD
Over the past year our team have been working alongside the Marketing team at Central Hall Westminster, central London’s largest purpose built conference centre on a sequence of creative projects in readiness for the launch of ‘Meet The Future’, a campaign designed to explore new event technologies and encourage planners to take a proactive step in embracing emerging technologies.
Our team would like to congratulate Central Hall Westminster and their marketing manager Maria Schuett for winning the top prize for ‘Best integrated marketing campaign’ at the Meetings Industry Marketing Awards 2014.
The award was in recognition of the ‘Meet The Future’ campaign, a twelve month campaign exploring how event technologies will change the way conferences and events will be organised in the future. The multi-faceted campaign included creative design, advertising, events, PR, social media and multimedia content, culminating in a large interactive conference.
Maria Schuett, Marketing Manager at Central Hall Westminster commented: “It is fantastic to see the industry recognise the creativity behind ‘Meet the Future’. Many months working on this campaign have really paid off and we’ve established a president for technology events in this industry”.
Maria added “Creative Torque’s design input was crucial in the campaign planning and it can certainly be said – without their input we wouldn’t have achieved what we did. The creative was able to capture the innovative thinking of Central Hall and positioned the venue at the forefront of an industry debate, at a time when no other venue had dared to lead with such strength – Thanks for your creativity, Creative Torque you are my creative dream team!!